Sekisui Chemical Co.有限公司. (President: Naofumi Negishi) has determined its midterm management 计划 "SHINKA!-Advance 2016" for FY2014 to FY2016 (i.e., 4月il 2014 to March 2017) for all companies in the Sekisui Chemical Group.

I. About the New Midterm Management Plan "SHINKA!-Advance 2016"

1. Positioning of the New Midterm Management Plan

The Sekisui Chemical Group 计划ned to evolve, deepen, and renew its 业务 using the keyword "SHINKA" in the previous midterm management 计划 “GS21-SHINKA!".

To maintain a strong corporate presence for the next 100 years, the new midterm management 计划 aims to continue and to evolve SHINKA using the name "SHINKA!-Advance 2016".

在 2020s, we would like to double our current net sales and profits based around the twin concepts of the "creation of housing/social infrastructure" and "chemical solutions" as cited in our group vision.The new midterm management 计划 as determined on this occasion is positioned as the first step in an involvement that focuses on this lengthy period.

2. Overall Summary

1) Basic Strategy

The basic strategy is involvement in "three 业务 models, SHINKA" and "CSR SHINKA" to achieve sustainable growth in the face of changes to the external environment.
 

(1) "Three 业务 models, SHINKA": Keywords are "change", "共同创造", and "localization of prominence"

To continually change the 业务 model, focus on the long term, and be involved in new innovations.

(2) "CSR SHINKA"

"CSR SHINKA" aims to invigorate the personnel and organizations that support the three 业务 models, SHINKA, and to evolve CSR management.

 2) Objectives (FY2016 consolidated base)

3. Basic Strategy and a New 业务 Framework

 1) Overall Image

Following the promotion of three 业务 models, SHINKA, we 计划 for sustainable growth across the entire Sekisui Chemical Group by advancing suitable involvement commensurate with the extent of growth in each 业务.

In particular, we would like to bootstrap growth across the entire group by actively investing management resources in the eight “8” growth 企业, and in the nurturing and creation of 业务 through "共同创造". 
 

2) 业务 Portfolio

3) "增长8 (G8)"

The details of the G8 企业 are as described below. The aim is for net G8 sales of 430 billion yen by the final year of the new midterm management 计划 (FY2016).

4) 全球 Development

We 计划 not only to further reinforce and expand the core 企业 (interlayer films, foam, etc.), which 企业 are being developed globally through product "prominence", but also to accelerate rollout through "localization of prominence" centering on the following five growing 业务 models that need to be applied to local societies to expand.

In this way, we are aiming for net overseas sales of 330 billion yen in the final year of the new midterm management 计划 (FY2016).

4. Investment Ideas in the New Midterm Management Plan

The idea is to appropriate 180 billion yen from the cash acquired during the new midterm management 计划 for investment, 100 billion yen of which will be distributed to strategic investments for “8” and 共同创造 主题等. In addition, we will also discuss implementing stable shareholder 返回.

5. 业务 Objectives (Breakdown of 净销售额 and Operating Profits by 公司)

II. Further Strengthening CSR Management

Upon 计划ning sustainable growth for the Sekisui Chemical Group, we 计划 to strengthen CSR management, which is the basis of growth.

Consequently, we first redefined the "3 s原则" company creed and the group principle, which are the starting point for being "true Sekisui Chemical", and then we determined "CSR SHINKA" as the basic strategy of the new midterm management 计划.

1. New Group Principle and "3 s原则"

2. Basic Strategy of the New Midterm Management Plan: "CSR SHINKA"

To be involved in all types of policies centering on the group, global, and communications.